Is Wag worth it for dog walkers and pet sitters?
NerdWallet reports Wag keeps 40% of the service price, a figure Wag's own Terms don't state.
Wag makes sense if
You want to keep every tip
You want finished work paid even if your account is removed
Choose another platform if
You want a fee you can check on the company's own pages
You can't risk a rating drop with no appeal
You want to be able to come back after removal
You want protection for your own injuries or property
How much Wag takes from your pay
The 40% figure is NerdWallet's measure, not a rate Wag publishes. Wag's Terms of Service list owner-side charges such as service, booking and trust and safety fees, but state no percentage kept from caregivers. Wag's FAQ says walks start at $18 and caregivers set their own prices. That is the price owners pay, not what the walker keeps, and a flat booking fee applies to owners on top.
The Terms also say Wag may charge both owner and caregiver a referral fee if they transact outside the platform after meeting on Wag.
Tipping is separate from fees. Wag's owner-facing page says tipping is optional, and Wag's caregiver app listing says walkers get 100% of tips. The Terms say customer fees owed to caregivers don't include tips, and they don't say whether Wag keeps any part of a tip.
Wag fees
From a $100 walk
$60you keep
Wag keeps$40
- Customers pay on top
Owners pay service and booking fees
Wag's Terms list owner-side charges but give no percentage.
- Cost to apply
The application processing fee differs by region, with no amount stated.
What you'd keep per walk
Prefilled from the sources below. Change any number to match your situation.
- $10.80
- $21.60
- $108
How and when Wag pays you
NerdWallet reports Wag pays weekly, every Friday, through Stripe. Wag's blog post on becoming a walker, last edited in 2022, says the same: payments for the previous week's services are distributed on Fridays, and caregivers need a Stripe account. That post is older than Wag's current Terms, so the schedule may have changed.
How Wag pays
Service completed
- Payment holds
Completed services still paid out
Wag says finished work is paid even if the caregiver is deactivated.
- Tax forms
Threshold comes from older Wag support text and may be out of date.
Joining Wag, step by step
Application
Submit an application; Wag says a one-time application fee applies.
Pet care quiz
Pass the quiz; failing rejects the application, with one more attempt allowed.
Background check
Vetty verifies your identity and may check criminal, credit and driving records.
Approval
Wag says approval averages 14 days and varies with application volume.
Test walk
After approval, a test walk is available for 30 days after app download.
Wag requirements and how long approval takes
You must be 18 or older, pass a background check and pass a pet care quiz. Wag's sign-up steps come from its 2022 blog post, so they may have changed. Wag says approval averages 14 days and varies with application volume. A one-time application fee applies, and Wag doesn't state the amount. NerdWallet reports the application processing fee varies by region.
Wag's walker page says it operates in all 50 states and 5,300+ cities and lists no state exclusions. It also says every caregiver must pass an extensive background check.
Wag requirements
- ID and documents
Driver's license, state ID, passport or Green Card
Accepted ID for the background check.
- Background check
Vetty background check required
May include criminal, credit, motor vehicle and license records.
- Tests and screening
Failing rejects the application, with one additional attempt allowed.
How much you can make on Wag
Wag publishes no average or typical walker earnings. The one per-walk figure is a claim by Wag's then-CEO that a walker averages about $17.50 per walk, reported by BuzzFeed News. The article's date isn't shown. BuzzFeed's yearly estimate only works under an assumed walks-per-day schedule.
Wag says its caregivers have done over 12 million services, but it publishes no per-city demand or per-walker booking numbers. No independent study measures what walkers earn per walk, per month or per hour. The owner prices below are gross, before Wag's cut, and they're per walk, so time spent getting between walks isn't in them. See how to calculate your actual hourly earnings.
Earnings figures
Per visit or booking
Average per walk, then-CEO claim
Minimum owner price per walk
Owner price range, one dog
Can Wag deactivate your account?
Yes. Wag's deactivation policy says caregivers with an average rating below 4.75 stars are subject to deactivation. After an at-risk email you get 30 days to improve, with a progress email after 14 days, and no extension if you're unavailable. Low-rating deactivations can't be appealed, and deactivated caregivers can't reapply. Completed services are still paid out.
Wag may also suspend an account during an investigation of a possible violation, and guideline violations can lead to deactivation. The Terms let Wag suspend or limit access if it believes in good faith that safety requires it.
The Wag Guarantee is for pet parents' pets and homes, not for you. It covers only bookings made and paid on the platform, and the claimant pays the first $200 of claim costs. It does not cover claims by caregivers or caregiver injuries.
Is Wag legit?
Wag Labs, Inc. is the legal entity that provides the Wag services under its Terms. Wag's FY2023 annual report says the company was founded in 2014. Wag filed for Chapter 11 on July 21, 2025, and the court confirmed its plan on Aug 29, 2025. It emerged on Sept 2, 2025, privately held and wholly owned by its secured lender, Retriever LLC. Wag said operations and customer service continued during the case, and its release mentions no change to caregiver fees, pay or terms.
The record also includes a 2018 class action alleging walkers were misclassified as independent contractors. A settlement of about $1 million covering roughly 38,000 walkers was proposed in 2018, and the court entered judgment in March 2020.
Wag company record
History
Scams that use Wag's name
Wag says it will never contact caregivers directly to ask for a password or banking information. A July 2023 report described someone posing as a pet parent who tried to get a caregiver's information. Wag said its systems weren't breached. The FTC describes a fake-check pattern aimed at caregivers, which is a general warning and not a Wag-specific finding.
More patterns are in how to spot side-hustle scams.
Taxes on Wag income
Wag says caregivers are independent contractors, not employees, and NerdWallet reports they get no benefits or withholding. A Wag support page says you need to have earned at least $600 on Wag to be eligible for a 1099. That page refers to the 2021 calendar year, so it may be out of date.
Wag vs other pet care apps
See how Wag compares with Rover, Care.com and Taskrabbit. For working without a platform, see dog walking and pet sitting.
| Platform | What it keeps from you | When you get paid | Approval time |
|---|---|---|---|
| Wag | 40% of the service price† | Weekly, on Fridays† | 14 days on average |
| Care.com | Pay negotiated directly† | Not published | Not published |
| Rover | 20% of each booking | 2 days after each service | 10–20 business days |
| Taskrabbit | Taskers keep 100% of rate | 1–3 business days | No set timeline; rolling basis |
Wag questions
Wag's caregiver app listing says walkers get 100% of tips. Tipping is optional for owners.
Deactivations for an average rating below 4.75 stars can't be appealed, and deactivated caregivers can't reapply. Completed services are still paid out.
No. Wag emerged from Chapter 11 on Sept 2, 2025 and is now wholly owned by its secured lender, Retriever LLC.
Sources
Government
- Wag! Group Co. Form 10-K FY2023
SEC EDGAR · Accessed
- Darsey v. Wag Labs, Inc., Judgment, No. CV 17-7014 (C.D. Cal.)
Leagle (U.S. District Court C.D. Cal.) · Accessed
- Wag! Group Co. Form 8-K (Item 1.03 Bankruptcy)
SEC EDGAR · Accessed
- Is it a caregiving job or a scam?
FTC · Accessed
Official platform and company pages
- Dog walking
Wag! · Accessed
- Wag! Pet Caregiver
Google Play (Wag listing) · Accessed
- How to Become a Dog Walker with Wag!
Wag! · Accessed
- Wag! Guarantee
Wag! · Accessed
- Wag! Group Co. Announces Recapitalization Transaction with Retriever LLC
Wag! Group Co. (SEC filing, press release) · Accessed
- Terms of Service
Wag Labs, Inc. · Accessed
- Become a Dog Walker with Wag!
Wag! · Accessed
- Wag! Pet Caregiver Deactivation Policy
Wag Labs (help center) · Accessed
- Wag! Group Co. Successfully Completes Pre-Packaged Chapter 11 Plan of Reorganization
Wag! Group Co. (GlobeNewswire via Yahoo Finance) · Accessed
- When and how will I receive my 1099 tax documentation?
Wag! Support · Accessed
- How do I keep my information safe from scammers?
Wag! Help Center · Accessed
- Wag! homepage (FAQ: How much does Wag! cost?)
Wag! · Accessed
News and community reports
- Can You Make Real Money On A Dog-Walking App?
BuzzFeed News · Accessed
- Dog bites, neglect, pest problems: Wag Hotels settles after lawsuit
The San Francisco Standard · Accessed
- Calif. Dog Walkers Fetch $1M Deal In Misclassification Row
Law360 · Accessed
- Bay Area Wag! dog sitter warns others about third-party scammers on platform
ABC7 San Francisco · Accessed
- Rover vs. Wag: Which App Is Better for Making Money?
NerdWallet · Accessed